Aug 2013 20

FPAAustralian International Design Awards 

Read the pdf


It’s easy to think of the design process as being a linear one, as a journey
from brief to solution in a straight line. After all, a designer starts off with
a need, ‘a brief’ – be it for the design of a new product, a chair, an interior
space, whatever – and then gradually nuts out a way to find a solution.